“I can quit whenever I want!”: How the e-cigarette industry retains customers for life
Initially, electronic nicotine delivery systems were not marketed to target teenagers. However, their sleek design and soothing fruity flavors had a consequential appeal to youth. For example, the first highly popularized e-cigarette by JUUL gained traction in 2015. Shaped like a USB drive and mango flavored, JUUL and similar e-cigarette brands quickly became the cool […]
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