Earworms: The musical itch
How does a song get “stuck” in your head? The repetitive, catchy verse from a song that your brain continually replays is known as an earworm. A 2020 study found that 97% of American college students experience earworms for over an hour. While songwriters and advertisers take advantage of earworms to increase engagement and make […]
Earworms: The musical itch Read More »